---
title: "Sam Couch — Software, AI, and Business"
description: "Sam Couch writes about software, AI, and business, drawing on firsthand experience building products and running a business."
canonical: "https://samcouch.com/"
language: "en"
---

# I build software with the business in mind.

My work spans **software, AI, and running a business.**

I want to bring that experience to the decisions about **what to buy,** **where to invest,** and **how to improve a company.**

[More about me](https://samcouch.com/about)

![Halftone portrait of Sam Couch](https://samcouch.com/images/home/sam-couch-halftone.webp)

## Writing

[View all articles](https://samcouch.com/articles)

1.  ![](https://samcouch.com/images/articles/the-job-i-want-next-palette.webp)

    2026-09-21 FEATURED

    ### [The Job I Want Next](https://samcouch.com/articles/the-job-i-want-next)

    The job I want next combines software engineering, business judgment, and responsibility for the outcome, alongside a founder, investor, or business leader.

    Career · Business · AI

2.  ![](https://samcouch.com/images/articles/turnkit-ai-orchestration-for-ruby-palette.webp)

    2026-06-04

    ### [TurnKit: AI Orchestration for Ruby](https://samcouch.com/articles/turnkit-ai-orchestration-for-ruby)

    TurnKit is a RubyGem for durable AI agents in Ruby, with agents, turns, system prompts, tools, skills, sub-agents, and Rails persistence.

    AI · Ruby · Rails · Architecture

3.  ![](https://samcouch.com/images/articles/shokunin-in-the-age-of-ai-palette.webp)

    2026-05-12

    ### [The Shokunin in the Age of AI](https://samcouch.com/articles/shokunin-in-the-age-of-ai)

    AI made it almost free to look like a craftsperson. The Japanese idea of shokunin, lifelong devotion to a craft, is more useful now than it has ever been.

    Philosophy · AI · Craft

## Let's talk.

If you're building a team at an investment firm, software acquirer, or portfolio company, let's talk about where technical experience can make a difference. I'm looking for a role in investment research, portfolio value creation, or as a technical, business-minded Chief of Staff.

[Email me](mailto:sam@samcouch.com)